What are the Benefits of Coaching for Organizations?
The Chartered Institute of Personnel and Development (CIPD) is Europe’s largest HR development professional body. In 2005 they conducted a research among 29 UK organizations, including BBC, Panasonic Europe, Selfridges, Shell to understand whether Coaching works and what results it provides.
Following is an excerpt from the research.
Reported results seen from the use of coaching in case study organisations:
Performance
- Improved performance by the individual and the team
- Less ‘human’ errors and thus less time spent correcting work and/or mitigating the effects of incorrect actions
- Increase in visible performance noted by line manager or coachee
- A decrease in managerial time required to monitor and check team members’ work due to increased confidence in the individuals’ performance
Confidence and motivation
- Individuals have become more proactive as their confidence levels increase
- Improved confidence and performance at work
- Early feedback is mainly positive. Those being coached are motivated by the levels of support provided and attitudes towards self-directed progress are enhanced
Behaviour change
- Re-engagement with role and organisation, greater clarity and perspective, increased proactivity and capacity for addressing issues, increased confidence, greater awareness of management/leadership styles, more effective management of challenging people and greater awareness of career options and choices
- Change in some managers’ work styles – higher commitment and more focused on actions
- Behavioural changes in targeted individuals – improved performance in specific areas
- There have been behavioural changes such as leadership development, confidence, resilience and greater coaching skills
Culture
- Increased two-way communication
- Improved employee engagement scores
- Achieving IIP status from zero starting point within 12 months
- Surveys indicated organisational values are better embedded
- Results seen so far include benefits for the coachee, such as improved relationships, promotion, greater responsibility and new roles
Leadership
- More confident and effective leadership being demonstrated
- Improved leadership from team-leader level
- Decision speed improved at senior levels
- Management committee and general managers ‘singing from the same song sheet’
- Improvements in confidence and motivation among the individuals being coached and a general impression from line managers that the individuals are more engaged and enthusiastic in their day-to-day work
Summary conclusions
“Our case study organisations firmly believe that coaching works. There are measurable impacts at the individual and organisational levels and the factors that help and hinder effective coaching are identifiable and consistent across a wide range of different organisations.”
Chartered Institute of Personnel and Development (2005) Training and development 2005. Survey report. London: CIPD.
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