What is Coaching
What is coaching?
Coaching is a partnership, a collaboration between a coach and a client with the objective to empower the client to achieve personal or professional goals.
Professional coaches are trained to listen actively, to observe and to understand how to support the client to enhance the resources he / she already has, but may not be fully aware of.
“Thanks to coaching with Myriam I am discovering sides of me that I did not believe I had, or that I thought I had lost. And I am also re-gaining my self-esteem as well as my confidence in my abilities.”
• Ester Veneruso
Napoli (Italy)
How does coaching work?
Coaching is based on a dialogue that triggers a powerful process of discovery of the own resources and potential, as well as of solutions and ways to put them into practice.
Coaching sessions take place in person or over the phone. Every client is unique, and therefore every program is personalised.
“Myriam has a great coaching presence and she is a fantastic listener. Her calming voice and inquisitive straight forward style serve her well in establishing trust and intimacy with her clients.”
• Tyree Harris Sr., MS Ed., PC
Owner of Empowered Directions, LLC
Charlotte, North Carolina (USA)
Why does a person decide to hire a coach?
Because two heads see more than two! There are many reasons why people hire coaches, ranging from individuals who want someone with whom to evaluate ideas, or who recognize they have unused potential, to companies who want more innovation and growth.
“When I realised that I needed to understand what direction to take in my career and life and how to get there, I decided to start with a coach. I met Myriam in person and chose her to be “my” coach because of her charisma and her personal professional experience (…).”
• Dr. Katia Triggiani
Marketing Program Manager
Milano (Italy)
How do I choose the right coach?
Each coach has her or his own unique style and personality, so the choice is rather personal. Ask for testimonials from past clients to get a good indication of their coaching style.
Myriam has the talent to create an open and personal atmosphere and to ask exactly the right questions to make you move forward.
• Gaby F.
Hospitality Industry
Dubai (U.A.E.)
What is driving the coaching boom?
Coaching is growing because clients have found it works well in our rapidly changing world. Clients do not merely need solutions but they require a deeper knowledge of themselves and the processes that create solutions that last. Professional coaches understand today’s fast-paced environment and help clients gain the necessary reflective time to upgrade ideas and manage concerns successfully.
“Coaching produced a 529% return on investment and significant intangible benefits to the business. The study provided powerful new insights into how to maximize the business impact from executive coaching.”
• From a study conducted by MetrixGlobal LLC, engaged by a Fortune 500 firm
How is Coaching different from Consulting?
While consultants are experts in their given field and provide solutions, professional coaches help maximize a client’s own expertise, ensuring that the client develops the solutions that best fit his/her own personality and values.
How is Coaching different from Counseling?
Counseling focusses mainly on inner exploration and past issues. Coaching is present-based, future-focused, and action oriented.
Do you have any questions?
Click here to contact us, or book a consultation.
“We engage leaders in the creation of their long-term success.”

